Back to the Mac Event Coverage

[Update] – Apple to offer live streaming of today’s event…

As with Apple’s September music event, you’ll be able to watch a live feed of today’s Back to the Mac event from the Apple Campus in Cupertino. The catch is that you need to use Safari to watch the show. For a live feed, click here…

As you all remember from last weeks episode… today’s the day for Apple’s hotly anticipated Back to the Mac press event. Floating someplace between a press conference and a keynote presentation, this invitation-only media event promises a peek at Mac OS X 10.7 (which I think we can safely assume will be called “Lion”) as well as a few Mac-centric surprises. With the distribution channels completely devoid of Macbook Air product and a refresh long overdue, most agree that this product announcement is a slam-dunk. There’s also talk of a new iLife suite — we’ll know one way or the other later today.

Apple’s September iPod event streamed live, but so far there’s been no announcement regarding the Back to the Mac event. If you’re dead keen to know what’s going down at 1 Infinite Loop in real-time, there are several good live blogs you can follow…

  • ARS Technica is an excellent site with good live coverage… click here.
  • Gizmodo generally puts a fun twist on their commentary… click here.
  • Engadget, just in case you don’t like Gizmodo… click here.


  • 07:00AM – Hawaii
  • 10:00AM – Pacific
  • 11:00AM – Mountain
  • 12:00PM – Central
  • 01:00PM – Eastern
  • 06:00PM – London
  • 07:00PM – Paris
  • 09:00PM – Moscow
  • 02:00AM – Tokyo (October 21st)

Just like you, I didn’t get an invitation so I’ll be reading one of these blogs, or watching a stream if I can find one. I’ll throw my 2¢ in the hat later.

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5 Responses

  1. Norm says:

    Just downloaded Facetime for Mac and called myself. Way cool. Suspect the bandwidth overhead is better than ichat. And I am aware that there is a jailbroken app that allows FT use over 3G….hmmm.

    The new MBA’s look smoking hot. Given my experience on the iPad, I’d say they are a serious contender for my next laptop…although I do like all the connectors of my MBP. Most recently, it was in the shop getting a new NVidia card and had to use the FW800 to access some files. Couldn’t connect it to my wife’s MB and had to use the kids’ iM.

    Also looking forward to iLife 11 and Lion.

  2. zac says:

    Me too, watched a bit of the Keynote… I’ll watch the whole thing tonight! OS X Lion looks impressive, but I’m surprised about the APP store for Mac software. I seem to recall Jobs saying they’d never do this… and I wonder to what extent they’ll go into the app marketplace business. Surely major “boxed” software vendors like Adobe (creative suite) and Microsoft (office) aren’t going to go for this… 70/30 revenue split wouldn’t be so appealing to them. Also, doing something like this combined with Apple’s growing marketshare could put them into antitrust territory.

  3. Norm says:

    Will be interesting about the app store. I don’t think it’ll be the “boxed software vendors that will be concerned. It is quite expensive to package, warehouse and distribute the physical products. There’s a business case that would suggest online sales are more profitable, even at 30% overhead. The vendors that will worry are the retail vendors such as Staples and Best Buy.

  4. Norm says:

    Just looked at the stuff on the Mac App Store. You know, it looks pretty slick and better than what is currently in the Apple Store/Software. Even for their own use, it makes enough sense to have a unified Mac App Store. I’d guess that software vendors that currently sell via the Apple Store/Software will find the ongoing publicity and certified Mac assumption to be sufficiently compelling to be onboard. Those vendors that are not quite in alignment with Apple idiosyncracies or use techniques in question will continue to sell via their own sites.

  5. zac says:

    Norm, you’re right, however I worry about two things… I use some apps that are HUGE and take one or two DVDs to install — things like that are still painful to download. Also, as mentioned in today’s blog, I’m concerned that this could be the first step to Apple controlling developer access to the Mac OS, the way they currently do to iOS. Maybe I’m just paranoid…

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