QR Codes – Does anybody use them?
Online marketers unanimously tout the ubiquitous QR Code as the saviour of print. And in many ways, the QR Code certainly has the potential to add a digital dimension to the static world of print. Yet many questions remain regarding their feasibility in real world use. In the July issue of Print Action magazine I write about the past, present and possible future for this cryptic code along with some real-world experiments. How well do they work? Well, you’ll just have to read the article, won’t you?